Twenty-eight young Chinese entrepreneurs from five provinces
met in Guiyang (Guizhou Province) with two young entrepreneurs and managers from
Germany to learn in one week about each other's culture, business styles,
negotiation practices, and methods of solving conflicts. Bastian Broer and Yang
Tao, two expert moderators of the German Institute for International Management
(IFIM), guided through four workshop sessions
and three subgroup discussions. A visit to two local enterprises, the provincial
Foreign Trade Commission, and two scenic sites in the area were also part of the
program from April 5 to 10, 1999.
Dr. Sigrid Blehle, owner of a medium-sized wholesale business
near Frankfurt, expressed her surprise about the entrepreneurial energy and
fascinating charisma of the Chinese private businessmen. "Their vigor compares
to the founders of the Economic Miracle in Germany after World War II. Some of
these Chinese entrepreneurs started off with a few hundred dollars just a few
years ago, and now own business groups with tens of millions in sales volume. I
am seriously interested in doing business with them." Blehle, who is also
Executive Vice President of the Junior Chamber Germany (WJD), plans to report to
the 10,000 members of WJD about her experience in Guiyang. She also wants to
invite the young Chinese entrepreneurs to join in the activities of Junior
Chamber International (JCI) and to attend the upcoming World Conference of
JCI.
Donat Sammer, CEO of two clinics in Bavaria and member of the
Executive Board of Junior Chamber Bavaria, even started specific talks with one
Chinese entrepreneur about importing traditional Chinese medicine to Germany. He
wants to encourage Bavarian Junior Chamber members to increase their links with
China. He also plans to organize meetings of German Jaycees with a delegation of
young Chinese entrepreneurs who will visit Germany through the DIHT-ACFIC
Partnership Project in September.
Zhang Yue, Chairman of the Board of a GMP-standard
pharmaceutical and property management group in Guizhou, said that after the
workshop, it would be much easier for him to do business with Germany. For his
pharmaceuticals production, he had imported a modern production line from
Germany for several million dollars but had difficulties during the
negotiations. He now understands German business practices much better and plans
to focus on Germany in his further international trading strategy.
Wang Jinhua, Chairman of the Board of Guizhou Dawn Group and
vice president of Guizhou Association of Young Entrepreneurs, expressed his
gratitude to the organizers and said he had learned more than he had expected.
He and a number of other Chinese participants are currently considering
establishing a branch company in Germany. They were pleased to receive practical
information about the process and to know whom to contact for further
assistance.
Most of the Chinese entrepreneurs were delighted not only to
learn about the intercultural aspects of doing business with Germany but also to
encounter modern Western workshop methods for the first time. The two expert
moderators had implemented a variety of workshop activities such as role-plays
and production simulations in competing groups. "In the simulation, we not only
learned a lot about teamwork, we also had fun producing high-quality note pads
from scratch", said Zhang Zhijun, General Manager of the Shenqi Co., Ltd., who
also owns the workshop venue, Guiyang Holiday Inn. Several Chinese participants
now plan to use these workshop methods in their own in-house training and for
external presentations.
Helmut Schoenleber, DIHT Project Director in China, expressed
satisfaction about the workshop. "This was the first German-Chinese business
interaction workshop organized by our partnership project. In my view, it was a
great success. If both Chinese and German young entrepreneurs continue being
interested in each other, we will try to organize more workshops of this type in
the future."
Chinese and German entrepreneurs
at the workshop
The moderators in action: Bastian
Broer (left) and Yang Tao